ABSTRACT
Purpose: This study aims to explain the factors associated with receiving a specific brand of Covid-19 vaccine within the framework of the theory of reasoned action. The study extends the theory of reasoned action with the country of origin image, brand image and electronic word of mouth (e-WOM) variables. Design/methodology/approach: The study is based on a cross-sectional survey conducted among 460 people who received the Sinofarm vaccine. Participants were selected using an online convenience sampling method. The structural equation modeling (SEM) technique tests the proposed hypotheses. Findings: The results showed that the essential factor associated with the intent to get the Chinese Sinopharm vaccine is the attitude toward the Signopharm vaccine. Also, WOM, subjective norms and brand image are the most critical factors that play a role in forming a favorable attitude toward the Sinopharm vaccine. Finally, the country-of-origin image does not affect attitudes toward the Sinopharm vaccine. Originality/value: The area of vaccine marketing has been given limited attention in academic literature. This study addresses this area with little research and is greatly attractive to many brands targeting the consumer market. The study results can form a foundation for creating the branding strategy of this product category and assessing its demand in various markets. © 2023, Emerald Publishing Limited.
ABSTRACT
The research purpose is to identify which security factors that influence customer trust towards the intention to continue using Internet banking in Malaysia. The primary participants are internet banking users in Malaysia. A total of 227 respondents completed the questionnaires as requested. The results show that direct relationship of perceived privacy, perceived confidentiality, perceived data integrity, effectiveness of biometrics are significant factors influencing customer trust towards intention to continue using internet banking. This result shows the significant mediating effect between perceived privacy, perceived confidentiality, perceived data integrity, effectiveness of biometrics with customer trust. Trust is a significant effect towards intention to continue using internet banking. Security factors and effectiveness of biometrics have strong relationship towards increasing customer trust using internet banking. This is a strong signal to internet banking providers to enhance their security level towards multi factor authentication using biometrics solution. © 2021 IGI Global. All rights reserved.
ABSTRACT
The study emphasizes on identifying and overcoming Covid-19 challenges, faced by human resource management (HRM) while managing personnel in organized retail stores. Data for this study were drawn from a review of secondary sources on practical insights about Covid-19 challenges, suggesting tangible solutions to solve them, which should be addressed at the earliest to ensure successful retail operations avoiding unexpected chaos created by the Covid-19 pandemic. © 2020, Universidad del Zulia. All rights reserved.